MCO-06 : Marketing Management

Question No. 1. What steps are involved in conducting a marketing research? Discuss them with the help of a hypothetical marketing research project. Click Here for Solution

Question No. 2. Explain the relationship between market segmentation, targeting and positioning? Discuss various market targeting strategies adopted by companies. Click Here for Solution

Question No. 3. “A series of step by step process is involved in developing a product.” Describe. Click Here for Solution

Question No. 4. Why geographical distribution of consumers is important in pricing decision? Explain various methods of geographical pricing. Click Here for Solution

Question No. 5. Comment upon the following statements: a) “No matter how well channels are designed and managed, there will be some conflict.” Click Here for Solution

b) “There is a difference between advertising and publicity.” Click Here for Solution

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